Gaming
Game localization services for global audiences
Players notice when a game was translated, not localized. We adapt UI, dialogue, store pages and support content between Japanese, English and other Asian languages, so tone, humor and terminology fit every market.
What is game localization?
Game localization is the adaptation of a game’s text, story, interface and store content for players in another market, so it reads as if it were written there. Green Sun localizes games between Japanese, English and other Asian languages, working from your strings, glossary and screenshots.
At a glance
- Typical documents: UI and in-game text, story and dialogue, store pages and listings, patch notes and announcements and more
- Language pairs: Japanese and English in both directions, plus Southeast and Central Asian languages
- Review: a specialist translates, a second linguist reviews, and QA tools check terms and formatting
- Offices: Tokyo, Japan and Ho Chi Minh City, Vietnam
- Quote: a reply within 30 minutes and a full quotation the same day
Why it matters
Why game localization matters
A game is judged in the first minutes. Clumsy text breaks immersion, confuses players and shows up in reviews.
01
First impressions
Menus, tutorials and store pages are read before a single level is played. Clear, natural text keeps players in the game.
02
Story and character voice
Characters must sound like themselves in every language and every update, or the story loses its pull.
03
Reviews and retention
Players report bad translation loudly. Consistent, well-adapted text protects ratings and keeps players coming back.
What we translate
Game content we localize
Every document is translated with its purpose and audience in mind.
UI and in-game text
Menus, tooltips, buttons and system messages, with string length and placeholders respected.
Story and dialogue
Scripts, character lines, lore, quest text and narrative events.
Store pages and listings
App store and platform descriptions, feature lists and update notes.
Patch notes and announcements
Release notes, event notices and community posts.
Player support content
Help articles, FAQs, email templates and in-game help.
Official websites and apps
Game sites, event pages, companion apps and launchers.
Subtitles and narration scripts
Trailers, cutscenes and voice-over scripts.
Marketing and community content
Campaign copy, social posts and press material.
Why choose Green Sun for game localization
Quality control, fair rates, a fast quotation and specialist linguists, from the first file to the last.
Strict quality control
Every project undergoes a 3-step review process, combining native-language experts and advanced QA tools to ensure high accuracy and faster turnaround. For games, reviewers also check strings in context, so tone and length are tested against your screenshots.
Affordable rates
We offer high-quality services at competitive prices and are the go-to outsourcing partner for many reputable translation companies.
A response within 30 minutes
Reach out to us and receive a reply within 30 minutes, with a full quotation delivered the same day, even for urgent requests. Send a string file or a sample build and we reply with a quote and a plan.
Specialized expertise in gaming
Our linguists work with game text daily: short UI strings, character dialogue, lore and store listings, where tone and length limits matter as much as meaning.
Asian language coverage
Japanese and English lead, with Southeast and Central Asian languages through one project manager, so a multi-market launch is coordinated in one place.
Format and file care
We work in the string formats you use and keep placeholders, tags and line breaks intact, so files go back into the build without rework.
The challenges
Understanding the challenges of game localization
What makes this content harder than ordinary text, and how we handle it.
1
Thousands of short strings
Short strings are easy to mistranslate without context. We work from your glossary, screenshots and notes.
2
Characters and tone
Humor, slang and personality rarely translate word for word. We adapt rather than copy.
3
Technical limits
Placeholders, tags, line breaks and character limits must survive translation intact.
4
Constant updates
New content ships often. Stored translation memory keeps each patch consistent with the last.
Our game localization process
A clear path from first file to final delivery.
How a project works
Request a quote
Send your files or a short description with the language pair, field and deadline.
Scope and glossary
We confirm scope, agree terminology and collect any glossary or earlier translations.
Assign specialists
The project goes to linguists who work with this kind of content.
Translate and review
A second linguist reviews the translation, and QA tools check terms and formatting.
Format and deliver
Files are returned in the format you use, with layout checked.
Feedback and reuse
Approved text is stored in your translation memory, so the next project starts from it.
What we need from you
- Build, string files or spreadsheet export
- Glossary, character notes and style guide if you have them
- Screenshots or access for context
- Target languages and release timeline
Not sure what to send? Describe the project and we will tell you.
Languages
Gaming in Japanese, English and Asian languages
Japanese and English lead, with Southeast Asian and Central Asian languages handled through the same project manager.
FAQ
Gaming translation FAQ
What is game localization?
Game localization is adapting a game’s text, dialogue, interface and store content for another language and culture. It goes beyond translation: tone, humor, formats and cultural references are adjusted so the game feels native to players in each market.
Which language pairs do you localize games for?
Our core pair is Japanese and English in both directions. We also localize into Southeast Asian and Central Asian languages through the same project manager.
Can you work from string files instead of documents?
Yes. We work from the string files and spreadsheet exports you use, keeping placeholders, tags and variables untouched. Send a sample and we confirm the format in the quote.
How do you keep character voice consistent?
We agree a glossary and character notes at the start, and approved text is stored in a translation memory. The same linguists and the same references carry over to each patch, so characters sound the same across updates.
Do you localize app store pages and patch notes too?
Yes. Store listings, update notes, event announcements, official websites and player support articles are part of the same project, so wording stays consistent from game to storefront.
How do you handle text that has to fit a character limit?
We translate with the limit in mind and flag strings that cannot fit, so you can adjust the UI or approve a shorter wording instead of discovering truncation in the build.
How do I request a game localization quote?
Use our quote form or contact page and include the language pair, the type of document, the deadline and the files if you have them. We reply with a quote and a plan.
What affects the cost of game localization?
Length, language pair, subject complexity, formatting needs and deadline. Send the files and we will quote after reviewing them.
Planning a global release?
Tell us the language pair, the field and the deadline. We will reply with a quote and a plan.