Services
Website, App & Game Localization Services
Accurate Language. Authentic Experience. Global Reach.
Website, App & Game localization service
At Green Sun, we specialize in professional translation services for websites, mobile apps, and games, helping brands expand globally with clear, culturally relevant, and technically precise language.
Our native linguists work with industry specialists to keep your brand voice and user intent intact on every language and platform.
What is website, app and game localization?
Localization adapts a website, mobile app or game to a target market: not only the text, but also tone, cultural references, formats and user experience. Green Sun localizes websites, apps and games into Japanese and Asian languages with native-speaking linguists, from offices in Tokyo, Japan and Ho Chi Minh City, Vietnam.
At a glance
- Websites: pages, menus, buttons, SEO metadata, schema markup and alt text
- Apps: UI text, system messages, push notifications, help content and store descriptions
- Games: dialogue, menus, quests, item descriptions, subtitles, tutorials and store listings
- Platforms: WordPress, Shopify, Webflow, iOS, Android, Unity and Unreal Engine
- File types: JSON, XML, HTML, XLIFF, PO, YAML, RESX and custom string files
- Languages: 20+, including Japanese, Korean, Chinese, Vietnamese, Thai, Indonesian, Malay, Tagalog and Hindi
What We Translate
Websites
Full site content (home, landing, blog, product pages)
Navigation menus, buttons, pop-ups, CTAs
SEO metadata, schema markup, alt text
CMS-integrated translation workflows (WordPress, Shopify, Webflow…)
Mobile & Web Applications
UI/UX elements, system messages, push notifications
Onboarding flows, help content, error messages
App Store & Google Play descriptions (ASO-ready)
Localized date/time formats, currencies, units
Games
In-game dialogue, menus, missions, quests
Character names, item descriptions, achievements
Subtitles, tooltips, tutorials
Store listings, trailers, and community content
Why choose Green Sun
Native-speaking translators with domain expertise
Consistent terminology using translation memory & glossaries
Human-reviewed, not just machine-edited
Culturally adapted to avoid misinterpretation or awkward phrasing
SEO & ASO optimization included upon request
Support for multilingual CMS & app integration
Industries we serve
Specialist translation for 12 industries. Select one to see what we translate and how we work.
Our Website, App & Game Translation Process
Analysis & Preparation
• Review source materials, define target markets, and identify cultural and linguistic requirements.
• Prepare localization kits including glossaries, style guides, screenshots, and contextual notes for translators.
Setup & Localization Strategy
• Assign native linguists, editors, and QA specialists with gaming or app localization experience.
• Establish workflows, CAT tools, and version control systems to ensure smooth collaboration and consistency.
Translation & Cultural Adaptation
• Translate in context to preserve tone, humor, and player engagement while adapting references for local audiences.
• Maintain terminology consistency through translation memories and shared glossaries across all platforms.
Integration & Linguistic Review
• Import localized text into the build and verify layout, encoding, and UI display across devices.
• Linguists perform a second-pass review to refine flow, style, and contextual accuracy in the final environment.
Localization QA (LQA) – Optional
• Conduct linguistic, visual, and functional QA to detect truncations, text overflows, and cultural issues.
• Perform in-context testing on real devices or during gameplay to ensure the localized version feels native to players.
Delivery
• Deliver fully localized builds ready for submission to app stores or global release.
• Collect user feedback, monitor live performance, and provide ongoing updates for patches, DLCs, and new content.
Client testimonials that speak volumes
Feedback from translation and interpreting companies that outsource work to Green Sun.
Language support for global teams.
Green SunHuman expertise. Global understanding.
“We greatly appreciate their prompt support. I once sent a project request at 9:00 p.m. and still got a response and support from Green Sun right away.”
“We are grateful for their helpful, dedicated support and feel confident relying on them. They always respond courteously to our inquiries, even the difficult ones.”
“The managers are always helpful and respond very quickly. We are truly impressed by the quality of their written Japanese.”
“We strive to offer our customers timely and helpful assistance as part of our dedication to being responsive to their needs.”
FAQ
Website, app and game localization: frequently asked questions
What’s the difference between translation and localization?
Translation focuses on converting text from one language to another. Localization goes further. It adapts tone, cultural references, formats and the user experience to the target market. We provide both for websites, apps, and games to ensure a seamless user experience.
Do you only translate content, or can you help with integration too?
We do both. Green Sun not only delivers translated content in required formats (e.g., JSON, XML, HTML, RESX), but can also collaborate with your development or CMS team to ensure smooth integration and correct display in all languages.
What platforms and file types do you support?
We support content from platforms like WordPress, Shopify, Webflow, iOS/Android apps, Unity, Unreal Engine, and more. File types include JSON, XML, HTML, XLIFF, PO, YAML, and even custom string files.
How do you ensure translation accuracy and consistency?
We use native-speaking translators with domain expertise, supported by custom glossaries, translation memory tools, and style guides. All content goes through a rigorous QA and proofreading step before delivery.
Can you optimize for SEO and app store listings?
Yes! Our team can localize meta descriptions, keywords, app titles, and store content to improve discoverability on Google, the App Store, and Google Play in each language and region.
Which languages do you offer?
We offer more than 20 languages, including:
Japanese, Korean, Chinese (Simplified/Traditional), Vietnamese, Thai, Indonesian, Malay, Tagalog, Hindi, Arabic, and more.
How fast can you deliver?
Timelines depend on content volume and complexity, but we always offer transparent turnaround estimates. Small updates may take 1–2 days, while larger projects are typically delivered within 5–10 business days.
Is my data secure with Green Sun?
Absolutely. We handle all content under strict confidentiality protocols, with secure file transfer, NDAs, and encrypted storage. Your data is safe with us.
What is game localization?
Game localization adapts a game for players in another market: dialogue, menus, quests, item names, subtitles and store listings are translated in context, and tone, humor and cultural references are adjusted so the game feels native.
What is localization QA (LQA)?
Localization QA is an optional step in which linguists and testers check the localized build for truncated text, overflow, encoding problems and cultural issues, using real devices or during gameplay so the result reads naturally in context.
How do you localize a website without hurting SEO?
We localize the visible content together with SEO metadata, schema markup and alt text, and can work inside multilingual CMS workflows such as WordPress, Shopify and Webflow, so each language version stays discoverable.
Can you localize app store listings?
Yes. We can localize app titles, descriptions, keywords and store content for the App Store and Google Play in each language and region, as part of ASO-ready localization.
What do you need from us to start a localization project?
Send the source files or string files, the target languages and markets, and any glossary, style guide or screenshots you have. Context helps our linguists translate in context and keep terminology consistent.
Ready to get started with website, app and game localization?
Tell us the language pair, the content and the deadline. We will reply with a quote and a plan.